LEADERSHIP · INDIGENIERÍA

Mario Moreno Rodríguez

Commercial Director Indigeniería · Strategy, technology and markets

Digital transformation · E-commerce · Marketing · Communication · Innovation · New business models

PROJECTS4related
KNOWLEDGE0linked publications
FOCUSEconomic development from identity.

Mario Moreno Rodríguez is an advertiser with a postgraduate degree in project preparation and evaluation from the University of Chile. Specialist in marketing and digital marketing, entrepreneur, consultant, teacher, and Chilean writer, with nearly three decades of experience linked to the digital industry. Internet pioneer in Chile since 1997, he has held executive positions in major media outlets and companies in the financial and technological sectors.

Throughout his career, he has advised companies, organizations, entrepreneurs, and opinion leaders in marketing, advertising, e-commerce, communications, and digital transformation, in addition to teaching marketing and advertising at various Chilean higher education institutions.

He currently directs a significant part of his work to connecting technology, entrepreneurship, cultural industries, and economic development. He is Commercial Director of the South American Indigenous Business Forum and participates, together with Indigeniería, in the development of initiatives that link indigenous knowledge, technology, business, and markets in South America.

He is one of the founders of MercadoIndigena.com, a marketplace created to increase the visibility and commercialization of indigenous products and ventures, facilitating their access to South American and international markets. His work is based on a conviction: indigenous peoples should not be limited to participating in the digital economy, but should have their own tools, platforms, and networks that allow them to become competitive protagonists of it.